When autumn arrives in Northern Michigan, Bellaire wraps itself in warm hues, chilly breezes, and the cozy spirit of flannel. Each year in Fall, the town’s Broad Street transforms into the beloved Flannel Festival, a day-long celebration packed with local flavor, family fun, and the simple joys of fall.
What’s in Store at the Flannel Festival
Scarecrow Showdown
Downtown buildings, businesses, and community groups dress up the streets in straw-stuffed whimsy for a friendly scarecrow decorating contest. Visitors can stroll, admire, and cast a vote for their favorite creations.
Artisan Market & Farm Stands
Rows of tents line Broad Street, showcasing local makers, farmers, and artisans. From handcrafted goods and home décor to seasonal produce and baking — it’s the perfect setting to shop local and support regional talent.
Kid Zones & Festive Activities
Children and families will find endless entertainment:
- A costumed fun run/walk
- Crafts, games, and bounce houses in the Kids Zone
- Petting farm and wildlife experiences
- Storytime and caramel-apple stations at the library
- Parades and dress-up events for kids and pets
- A scarecrow-building workshop to spark your creative side
Music, Dancing & Evening Festivities
The rhythm of fall plays out across Broad Street, with live bands, square dancing, and evening performances. After sundown, the festival energy continues with Rocktoberfest in Short’s Beer Garden and cocktail hours with live musicat local lounges.
Eats & Sips
Festival food trucks dish out comforting favorites, while nearby venues and tasting bars pour Michigan-made cider, mead, beer, and wine. Local partners like Short’s Brewing, Bee Well Meadery, Mammoth Distilling, and more contribute to the flavor experience.
Shop Local Downtown
Between festivals and performances, take time to wander Bellaire’s retail pockets. Stop into Uniquely North, Paddles & Pedals, and boutique gifts shops to find handcrafted treasures or cozy mementos.
Why the Flannel Festival Captures Northern Michigan’s Heart
There’s something magical about a town that completely leans into its autumn identity — flannel layers, crisp air, pumpkins, and warm sips. The Flannel Festival isn’t just an event: it’s a gathering of community, a showcase of local makers, and a reminder that the simple pleasures of fall are often the best ones.
If you’re staying at The Dragonfly Cottage, this festival makes for a perfect add-on to your autumn stay. Tour local cideries or wineries by day, cozy up by the fire at night, and wake up to fall colors all around you.
